Creating Equitable Experiences for All
Hola 👋, I’m Dongyeon (Daniel) — CPACC & Trusted Tester certified designer crafting inclusive experiences through collaboration.
Showcase
About
Premier Homepage is the central hub where business customers can shop for and manage end-to-end solutions through a simple, personalized online platform.
Overview
I joined the Dell Premier Homepage Redesign from day one, helping define what the next generation of Premier should be. From 10 stakeholder workshops to 20+ customer interviews across regions, I helped uncover pain points, shape our design direction, and build the foundation for a personalized experience. When the project transitioned, I bridged teams to carry forward the strategy and insights that informed the new Premier experience.
Key Metrics
+9.9% increase in Average Order Value (AOV)
+7.1% increase in Revenue per Visit (RPV)
Led Phase 1 research and strategy; delivered Phase 2 redesign in 4 months with new team
Established a clear design strategy and research foundation that guided both the original and new teams
Improved customer independence, enabling users to find key information and features without relying on sales reps
Enhanced personalization and brand experience for different user types (shoppers, buyers, admins)
About
The Premier Landing Page serves as Dell’s public introduction to the Premier platform, helping business customers discover its key features and advantages.
Overview
Key Metrics
+2.8× growth in new account submissions
+19% increase in sign-ins
Traffic to the page increased by 70%
Drove organic growth of B2B leads, effectively serving as a acquisition channel for new business accounts
About
ShelterTech.org is a San Francisco–based nonprofit dedicated to bridging the digital divide through innovative technology solutions, while SFServiceGuide.org serves as an online directory that connects residents to essential local services.
Overview
I led comprehensive accessibility audits for ShelterTech.org and SFServiceGuide.org, uncovering 37% and 24% WCAG 2.1 failure rates and converting findings into prioritized, actionable fixes. To build long-term capability, I created a “How to Test for Accessibility” training deck and step-by-step checklist that equipped developers to independently test and remediate issues. This initiative strengthened accessibility compliance while fostering a culture of inclusive design across teams.
Key Metrics
ShelterTech.org: Reduced accessibility failure rate from 37% → 0%, achieving full WCAG 2.1 AA compliance
SFServiceGuide.org: Identified 24% failure rate, with all critical and high-severity issues remediated
0 remaining critical accessibility blockers across both platforms
Tested against 60+ WCAG 2.1 criteria (A and AA levels)
